THE EFFECT OF SOCIAL MEDIA ADVERTISING ON GLOBALIZATION

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Social media is the most important thing in our lives in this century. We share everything and anything we have on social media. Teenagers are the ones who mostly use it, but it spreads so fast around the world, and because of that everyone knows about it and uses it in their daily lives. There is a lot of greatness about social media advertising also it has got some bad points too. In this article, I will try to explain the reason why the brands use social media to grow up or be more global rather than television. 

source:
https://unsplash.com/@julianhochgesang

On a daily basis, you use your phones and your computers more than your television. The reason for this is that it is easier to access and people want to see what is happening at that moment particularly. Everything is getting faster and faster. We need to have the information as soon as possible so that is the reason why social media is preferable. Now let’s talk about advertisements on television. We can not say that it doesn’t have any effect on the community but, we can surely say that it loses value day by day. Especially in recent years, because of the coronavirus situation, television sort of became an item which we use as decoration. With this loss in value, brands and corporations try to catch the wave of social media advertising more. They pay for celebrities to get part in their commercials to get more attention and more reliability because people would want to buy a product that their admired artist suggested. Moreover, they collaborate with other brands or people to access more customers than they have.

source: https://unsplash.com/@ademay

 

These days advertisement world is shaped by social media because it is the most used, cheapest and easiest way to share and search but there is one last important thing to say that this type of advertising is great and helpful for us although we should be aware of the scamming facts while we are benefiting from it.